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Jennifer Lopez, Marc Anthony suing Silver Cross Ltd. over pram ad

Jennifer Lopez and Marc Anthony won't be pushed around by a British baby stroller firm that they say is illegally using their photos in ads.

The A-list entertainers have filed a $5 million-plus lawsuit against Silver Cross Ltd., blasting the company for using a photo of them doting over adorable twins Max and Emme in old-fashioned Silver Cross prams.

The prams fetch a whopping $3,000 each.

"Jennifer Lopez will be the envy of Long Island when she's out and about with their new baby twins, thanks to two beautiful Onyx Black Silver Cross Balmoral prams she has taken for the pair," the company wrote in a caption on its Web site, according to the suit filed Wednesday in federal court.

The photo, originally published in an exclusive spread in People magazine, was missing from Silver Cross's Web site yesterday.

It showed the salsa sensation in a pink cardigan and his pop diva wife in a 1950's-style floral dress pushing matching black prams. The twins were not visible.

"Silver Cross are currently unaware of any proceedings taken against them and have had no commu­nica­tion from either Jennifer Lopez or her repre­sen­ta­tives on this matter," Silver Cross spokeswoman Jessica Proudfoot told the Daily News.

According to the 27-page complaint, Silver Cross used the photo on its Web site and in print media and newsletters beginning in March 2008.

"[Silver Cross] inten­ti­onally deceived the public into believing that Lopez and Anthony endorse and sponsor [its] products," the suit claims. "In doing so, [Silver Cross] sought to associate their products with the reputations, goodwill and glamour of Lopez and Anthony, as well as Lopez's world-famous brand of apparel, cosmetics and fragrances."

Lopez's pit bull lawyers at Lavely Singer served Silver Cross with a cease and desist notice in April, the suit claims, to no avail.

"Lopez and Anthony have invested considerable time, money and energy in the development of their respective prominence and prestige in the public eye," the lawsuit said. "Defendants have sought to illegally capitalize on plaintiffs' hard work."

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Babywise can make pram mattresses in any size or shape to fit Silver Cross prams, even ones that are hinged for the back-rest. Just contact us for further details.


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