Kiddicare goes USA & ITV2 with Katie and Peter

Kiddicare.­com has signed up as the broadcast sponsor of the new Katie and Peter series; Katie and Peter: The Next Chapter Stateside on ITV2.

This is the nursery retailer’s first ever TV sponsorship deal and forms a key part of the retailers marketing strategy to firmly cement the Kiddicare brand in family households across the UK.

The six figure sponsorship deals runs across all twelve episodes with the first episode hitting our screens on 16th April. The deal also covers the three repeated programmes on ITV2 and ITV2 +1 with further brand extensions on and the Katie and Peter homepage.

The fly on the wall documentary series follows one of the hottest and most popular couples in showbiz as they enter a new phase in their life and make their mark in the United States. Katie and Peter: The Next Chapter Stateside is the couple’s eighth fly on the wall documentary series and builds on the success of “The Next Chapter” which was one of ITV2’s top 5 programmes in 2008.

Scott Weavers-Wright, partner at Kiddicare said “The statistics show that Katie and Peter is watched by millions of mums across the UK and as a nursery retailer, this sponsorship deal enables us to communicate with existing customers as well as create brand awareness amongst new consumers. As a mother of three, Katie Price highlights the stresses of juggling a hectic work schedule and family life further emphasising why mums demand a hassle free online shopping experience from nursery retailers like Kiddicare.­com”

The sponsorship deal was brokered by Murphy Varley Advertising who also created and produced the sponsorship ident. The creative reflects the genuine warmth of kiddicare.­com and the friendly but amusing rivalry that exists between the stars of the show, Katie and Peter. Two pairs of hands battle for control of the keyboard to decide who chooses the baby products from Kiddicare.

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News source: Nursery Online


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