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Mattress dominoes: massive flop becomes web hit

It all started as a stunt by US university students, and was then taken up by staff at a furniture warehouse in Glouces­ter­shire, who last week made their attempt to set a Guinness world record for "mattress dominoes".

Forty-one employees at Bensons for Beds in Tewkesbury stood in a front of a mattress to start the sequence. The video of the attempt has gone viral on the internet in what has become a big marketing coup for the company.

It goes to show how a firm, with a bit of imagination and a video camera, can come up with an effective ad without paying big sums to advertising pros.

We might just get a playgroup together & attempt the same with a bunch toddlers on our Spring mattresses for cots & cot beds  - watch this space..........


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