Over 25,000 visitors at the Birmingham Baby Show
Last weekend saw the second of this year’s Baby Shows, this time at the NEC in Birmingham. The attendance this year was 25,755 (subject to audit) which was a decent 4.5% increase on 2007. Consumer shows are very different from trade shows – thousands of attendees all desperate to find the right things for their baby.
With so many visitors looking at their products, exhibitors find themselves repeating again and again the basics of their products, only to see the Mum shrug her shoulders and move on! Not that that is necessarily a negative. After all, this year there were over 200 exhibitors for them to visit as well as a number of presentations on the stage with loads of advice and information. Many exhibitors tell of an increase in traffic on their website after a show and there is often a spike in sales.
Despite the football, Saturday was the busiest day which was just as well as many of the exhibitors ran out of product to sell by Sunday afternoon! Friday was quieter though several exhibitors reported that Friday’s visitors were the serious shoppers!
Nappies were certainly one important area. Huggies and Pampers were giving away nappies and several companies including Bambino Mio, Tots Bots, One Life, Motherease Bambinex were showing how real nappies were easy to use and easier on the pocket. Fewer changing bags were on offer and sadly as always at these shows there was little in the way of pushchairs and car seats with Mothercare, Mountain Buggy, Bebecar, Quinny and Maxi Cosi the only companies represented in this area.
Babycare TENS were there to promote their range of TENS units and The Baby Show enabled the company to personally talk to parents wanting to find out more about the products available delivering drug free pain relief during labour and beyond. This year they enjoyed one of their most successful shows to-date.
All in all, the show was very well received by exhibitors, visitors and of course, the organisers. "We were delighted with the renewal of The Baby Show Birmingham. There was a significant increase in paying visitors versus last year, which resulted in excellent levels of trading on the floor. Many exhibitors sold out of product again by the Sunday afternoon! Such a successful show bodes very well for the Manchester launch in November," said Matt Miller Show Manager.
The next Baby Show will be in Earls Court October 17-19th and after that it will be the debut of the show in Manchester – November 14 – 16th.